He claimed that during the early stages of his Def Jam partnership, he helped the label ink a deal with Benny the Butcher. Snoop also confirmed that he is still under contract with Def Jam and will continue to serve as its consultant for another year. It’s doing what needs to be done with the catalog, because these songs are symbolic in a lot of people’s lives and upbringings.” “Those genres have been working to become great for years, and now they finally reached that high point So to be able to take Death Row music into those types of collaborations, it’s interesting. Now EDM and Latin run the world, and that’s with no disrespect that’s with all due respect,” he said. “When we made these records, EDM and Latin wasn’t much. Snoop said he was interested in sharing updated versions of the Death Row catalog, potentially infusing existing records with unexpected sounds. “As far as 2Pac’s masters, 2Pac’s masters came back to him last year,” he explained. “But I got a great relationship with his estate, and I’m pretty sure we’re going to be able to work something out … to continue some Death Row 2Pac business now that Snoop Dogg is in control of Death Row. Snoop Dogg Declares TDE a ‘Better Version’ of Death Row Records Under the deal, Snoop has secured control over the Death Row brand, which includes everything from logos to merch to its extensive recording catalog however, there were a number of albums that weren’t initially a part of the deal: 2Pac’s All Eyez On Me and The Don Killuminati: The 7 Day Theory. “I’m able to move it around and do what I need to do with it.” I’m like, shit - imagine what I could do with Death Row? … To be in control of the brand means that I got all of the pieces that I need to do what I got to do, from the masters to the publishing, to the IP, to the label, to the logo, to everything. I’m watching how I’m putting Def Jam back in the light they’re hot again,” said Snoop, who was named Def Jam’s executive creative consultant in 2021. “People talking about them, and artists signing. “I’m looking at Death Row just depreciating.
Weeks after he was announced as the label’s new owner, the legendary West Coast rapper sat down with Tidal’s Elliott Wilson to discuss the acquisition and his overall vision for the imprint. Snoop Dogg has reassured fans that Death Row Records is in good hands.